Glossary term

Retention Rate

Retention rate is the percentage of employees who remain with an organization over a specific period, the inverse of turnover rate.

hr-metrics

Category

beginner

Difficulty

4 min read

Read time

2025-01-15

Updated

Definition

Short definition

Retention rate is the percentage of employees who remain with an organization over a specific period, the inverse of turnover rate.

Detailed explanation

Retention rate measures an organization's ability to keep employees over time. It is calculated as the percentage of employees at the start of a period who are still employed at the end.

High retention rates generally indicate a positive work environment, competitive compensation, and good management practices. However, some turnover is healthy and natural.

Retention is often more meaningful when analyzed by segment - high performers, specific roles, or tenure bands - rather than as an overall figure.

Practical guidance

How it works

Count employees at period start. At period end, count how many of those original employees remain. Calculate percentage.

Best practices

Segment by role and performance

Track alongside engagement scores

Identify retention drivers

Calculation details

Formula

Retention Rate = (Remaining Employees / Starting Employees) × 100

Variables

R: Remaining Employees

S: Starting Employees

Worked example

(135 / 150) × 100 = 90%

Result: Annual Retention Rate: 90%

Frequently asked questions

Is 100% retention rate good?

Not necessarily. Some turnover is healthy - poor performers should leave, and new perspectives benefit organizations. Aim for high retention of top performers specifically.